I have not bought a guitar since 2003, and not a new one since, oh, 1993. This summer I decided to change that, and bought a brand new 2018 Gibson J-15.
It is the most inexpensive acoustic Gibson makes, which in layman’s terms means ‘not very bloody cheap’ because like all Gibsons, it is USA-made and gorgeous. I got it at a very steep discount online that felt almost criminal. Its main competition was a gently used 2013 Gibson Songwriter, which was a very nice guitar in its own right, but it didn’t scream BUY ME in my ear as the right guitar tends to do.
I tried a lot of Martins and Taylors. The Martin 000-015 was a live wire, but its lack of electronics was a dealbreaker. The Mexican Martins were all duds. Most of the Taylors, even the higher-end ones, were ok, but felt like toys. I found a nicely discounted GS Mini-e, but I could have snapped it in half over my knee.
I used to have a ’77 Gibson Heritage that I bought in Boston in 2001 or so. I sold it at a reasonable profit several years ago and have regretted it since. Now I feel much better. Getting a different guitar usually triggers a long period of increased playing for me, and I have been needing that.